Creative Partnerships Australia celebrates excellence in relationships between creative industries and the private sector through its’ Leadership Awards. The event experience needed to be dynamic and provide visual impact to make the night the most memorable one in the Arts calendar.

As the awards celebrate those who go above and beyond to prioritise art, we devised the simple and gutsy message of ‘arts first’. The event, held annually at Sydney’s Museum of Contemporary Art, and event communications were awash with the electric pink ‘arts first’ message—demanding attention. From graphics to lighting to cocktails, the event branding experience left a lasting impression on attendees and elevated the status of the awards. The event was hugely successful and the award trophy itself was hailed as one of the best the attendees had seen!