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Doing good with old mobiles.

MobileMuster, Australia's only government accredited mobile recycling program, diverted 99% of the components collected last year from landfill. But they never stop wanting to do more. Statistics show that many of us have an old mobile sitting around, doing nothing… a dormant resource. To give Australian's that extra motivation to recycle their old mobile, cleverly, MobileMuster partnered with OzHarvest this summer—so when you recycle your old mobile, you also donate a meal to someone in need. Win win!

We created an advertising campaign the uses stereotypes of iconic old mobiles to remind us all of our unused devices. That old diamante mobile ain't going to do any good sitting in a draw, endearing as it is. Recycle Your Old Mobile and Do Some Good suggests all Australians can make a positive difference to the world twofold—by recycling their old mobiles and feeding someone in need. The stop-motion and hand-made style emphasises the ease of recycling, the win win and gives a humorous nod to our old, somewhat daggy brick-like mobiles.




Campaigns—Animation + motion graphics—Digital marketing—Video—Marketing collateral—Copywriting—Photography


After working our way through several boxes to source the perfect phones, each scene was created by hand, one frame at a time.