Making a creative difference.

Building brands to engage audiences, drive change and better business.

Get in touch to make a creative difference.

+61 3 9639 7985

Nicholas Building
Suite 403
37 Swanston Street
Melbourne VIC 3000

A design studio based in Melbourne, Australia.

We build meaningful brand experiences through a human-centred design approach. Experiences that engage audiences, drive change and better business.

By partnering with purpose-driven businesses, brands and causes for over 15 years we have helped them to understand their audience and provided the strategic framework to engage customers.

Straight talking and collaborative, we listen to our clients, working openly to deliver powerful solutions that achieve results and win awards.

A team of motivated thinkers, creatives and doers, we believe in the power of design and its ability to improve the world. Together, with our strong network of expert collaborators, we make a creative difference.

Our team

Jenny McLaren

Creative Director

B. Des (Hons) AGDA Victoria—Councillor

Jenny is a strategic and creative thinker, who founded the studio in 1999, fresh out of university. Born into a long line of printers and designers, she leads the Aer Design creative team with a lifetime of industry experience. Jenny values working with good people and bettering business. She is dedicated to nurturing human-centred design and idea-driven concepts. An industry leader, occasionally university design tutor and councilor at the Australian Graphic Design Association—Victoria, Jenny is passionate about educating business on how good design is intrinsic to success.

Lynne Donnelly

Account Director

B.Bus (Mar)

Lynne has been working together with Aer Design’s clients in developing and building brands since 2002. With over 20 years of marketing and branding experience, and a passion for client service, Lynne has successfully managed a wide range of projects from federal and state government to private enterprise and not-for-profit. With a passion for Aer’s clients and their meaningful projects, Lynne’s experience and strategic insight provides an invaluable edge in the creation of exceptional brand outcomes.

Always on the look out out for other purpose-driven leaders who want to make a difference with their brands, Lynne would love to hear from you. 

Patrick Carroll


B. Des (Hons)

Patrick has a gathered a wealth of experience from boutique studios across Melbourne where he developed a passion for thoughtful design. He is an ideas man whose conceptual thinking is always rigorous and unexpected as long as we keep the hip hop blasting and coffee flowing.

Lynne McLaren

Accounts Payable + Receivable

Our resident number cruncher, Lynne ensures our accounts are always in order by never forgetting to dot her i’s and cross her t’s. Always quick witted and on the ball, she makes sure it’s never a dull day in the studio. Hailed as Aer’s best book keeper, she is also the world’s best mum, according to Jenny.

Our services


Brand audits

Brand workshops

Research + insights

Strategy + positioning

Brand architecture






Animation + motion graphics


Digital marketing




Corporate communications

Marketing collateral

Environmental signage

Event experience

Exhibition design


Print communication

Publication + reports



Art direction




We are always keen to connect with designers, feel free send say hi and email your folio to

Studio happenings