The Animal Welfare Foundation of Australia (AWFA) is a philanthropic fund led by an absolute dedication to animal welfare and funded by savvy investment strategies. Since its inception over 20 years ago, AWFA’s profits have provided funding to develop the RSPCA’s Education Barn in Burwood where their team of educators lead the charge in enlightening children and in turn society with interactive teaching methods and utter devotion to the cause.
When developing the AWFA brand, we did everything possible to understand the foundation as it stood—interviews, site visits, shaking hands with the animals and all. Through our research, it became clear that the powerful connection we humans have with animals is the key concept underlying all things AWFA. Engaging with children and encouraging them to make these connections with animals is what establishes lasting values and respect for all creatures. This is AWFA’s legacy, and one we are proud to be a part of.
Client
The Animal Welfare Foundation of Australia
Services
Strategy & positioning—Brand architecture—Identity—Corporate communications—Print communication—Publication & reports—Copywriting—Art direction—Photography—Illustration—Animation
The rebrand has helped establish AWFA as being a highly regarded, ‘best practise’ example for charitable foundations around the world.
The rebrand has helped establish AWFA as being a highly regarded, ‘best practise’ example for charitable foundations around the world.
More work
