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From the streets of Algiers to the tables of Melbourne.

Camus, the newly established French-Algerian restaurant to hit Northcote, is inspired by chef Pierre Khodja’s life and its parallels to Albert Camus. The restaurant brings the flavours and vibrancy of North African cuisine to Melbourne with a French twist.

The brand explores Pierre’s personal heritage, from his recollections of his mother tattooing in the traditional Berber style to his connection to Camus' writing on Algerian life (and death). We collaborated with the restaurant's team to bring this into the dining experience. A combination of French noir and lively Algerian imagery tell stories of Pierre’s heritage across the printed assets. Albert Camus quotes about life and passion litter the walls drawing parallels to the reasons Pierre cooks: authenticity and honesty, sharing with loved ones, and a sense of home. 


Camus Restaurant


Identity—Environmental signage—Print communication—Website—Social media—Copywriting—Art direction

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We created a custom typeface and series of symbols inspired by the traditional Algerian tattooing of Pierre's mother.


The walls were hand painted with signage and artwork that, like Pierre's food and passion, create a loose and honest atmosphere.   


Imagery of Algerian people and places were printed across the assets to connect the experience directly to Pierre's heritage. 


"It’s one of the most thoughtful, stylish restaurant fit-outs of recent memory. It’s clever minus pretension, referential without turning twee." — Dan Stock, Herald Sun